Bruno Figueira

I’m a designer with over 15 years of experience in creating intuitive digital products that delight users and deliver positive business outcomes.

As a Senior Product Designer, I lead the design and research disciplines fostering a collaborative environment with cross-functional teams while ensuring our solutions meet user needs and business objectives.

Featured work

Reimagining e-commerce through intelligent conversation

As a personal exploration of the future of shopping, I used AI tools to investigate how new technologies could reshape the e-commerce experience, imagining a next generation of conversational, AI-powered interactions for Amazon.

AI Design Exploration

Credit card landing page of Meutudo

How a comparative test with real customers defined the new design direction for meutudo's Consigned Credit Card landing page.

UX Research

Account Limit experience of XP Investments

Design of the new Account Limit experience that impacts +1.4 million customers. From discovery to launch, I identified business and design opportunities through desk research and extracted strategic insights from customer feedback that contributed to the business requirements.

Mobile app

Pix experience of XP Investments

Design of the end-to-end Pix journey, now transacting over R$1.46 billion monthly. My role encompassed curating regulatory materials, creating an optimized and consistent user flow with recognizable UI patterns, and driving continuous improvements through usability testing.

Mobile app

More work