Resgate Express

Context

XP was launching a new credit product that allows customers to anticipate receivables from selected investment funds.

The landing page would serve to promote the product and address potential customer concerns.

The project

Throughout the project, I was one of the leaders responsible for conducting the discovery, ideation, solution design, and user feedback phases.

Context

To create these landing pages, I analyzed the needs of the target audience to direct the design assertively. Organizing the elements in an intuitive and hierarchical way, guiding the user's gaze to the most important information. Designing CTA buttons that bring the desired conversion. Finally, it was possible to monitor the page's performance and make adjustments to optimize the user experience.

Digital Account

A Landing page presenting the Digital Account to customers, highlighting the account's differentials, features, and the difference from the Investment Account.

XPay

Concept project that explored an XP payment application.​​​​​​​